Are you game? a how-to to gamification and your business

Gamification. Have you heard about it? Are you thinking along the lines of Mortal Combat, Dungeons & Dragons, Call of Duty, Grand Theft Auto or World of Warcraft for example? Are you wondering what they have to do with your business in the accommodation, retail, or safety sectors? In this article, you’ll be able to discover what gamification is, how it can foster engagement in your brand, how to implement it and how you can avoid potentially losing the trust your stakeholders (both internal and external) have in you.