I just received this today from Chi Chi Cosmetics. It was gifted to me as part of the launch of their latest palette. Chi Chi Cosmetics...

Under the banner of Atelier Breugnot we will be operating under the name Atelier Marketing Collective and we’ve modified our site to...

Whether you have your own website, make handmade goods, travel frequently or a combination of all three you may realise that getting...

In one of April’s posts we explored the topic of stakeholder engagement. Your business and its activities don’t exist in a vacuum. They...

In this blog post, we will be discussing some management systems and methodologies which arose from manufacturing settings. These...

In this blog post, we will be exploring the value that your business brings to the world through innovation, financial sustainability,...

In this post, we are going to explore the subject of mastermind groups. Does it make you think of some weird combo of Masterchef and a...

In this blog post, we will explore the subject of content. It’s creation, curation and management will be discussed as well as what...

In this post, we will be exploring the subject of internal branding. Internal branding is what gives consumers an idea about what the...

The world we live in makes us question issues of identity, culture, and belongingness regularly. Our race, religion, language, country of...

This blog post is aligned with one of our earlier posts on the digital economy. You can read it here . In this post, we will be...

As individuals we may be using multiple social media platforms, Facebook, Instagram, Pinterest, LinkedIn, Twitter, Tumblr, Mix, etc. We...

Branding, it’s not just for boxes of chocolate anymore. Branding has become a way for individuals to differentiate themselves from their...

With the prevalence of online retail, we may question what it was like before we could buy that book on Amazon or book that hotel on...

We’ve previously discussed the product, pricing and distribution strategies that make up the marketing mix for your product. In this blog...

We’ve previously explored on this blog the marketing mix (See: Like a salad ) which is essential to be aware of when you’re intending to...

Promotion can be a touchy subject. We can sometimes worry about coming on too strong. We may, in fact, target the wrong consumer for our...

We have previously discussed the importance of your marketing mix to your brands' success on this blog. To dive deeper into this subject,...

The aim of any brand is pretty clear, to make consumers choose their products and keep doing so. It’s to gain their trust and loyalty by...

In advertising, we are familiar with the idea that creativity is valuable. After all, we are bombarded with so many adverts these days,...