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Sensibilities be damned: when luxury brands sell violence
Sensationalism isn’t new. Whether it be how news is delivered to us or how products are marketed to us we as consumers are meant to feel...

Sophie@AMC
Mar 21, 20194 min read
 
 
 


Like a Drug: when fashion is irresistible
Anyone who loves fashion knows that brands often like to push the envelope so that they can stand out. Being controversial, shocking, or...

Sophie@AMC
Mar 20, 20193 min read
 
 
 


What happens when Earth is struggling? Exploring green advertising
Concerns for the environment aren’t new. For years now the calls for action have been getting louder and louder and for a multitude of...

Sophie@AMC
Mar 18, 20193 min read
 
 
 


6 Problems with False Advertising
Many people like to go shopping for pleasure, others for necessity but what we have in common is that we don’t like to be lied to. As...

Sophie@AMC
Mar 14, 20195 min read
 
 
 


The Rise of MLM’s and How To Make It Stop
We’ve all come across them, those companies that promise an easy way to make an income from the comfort of your own home. All you have to...

Sophie@AMC
Mar 10, 20193 min read
 
 
 
What Wikipedia Can't Tell You About The Digital Economy.
The advent of the internet has signalled a change in how companies do businesses and how we as individuals interact with them. While...

Sophie@AMC
Mar 4, 20197 min read
 
 
 
When you’re feeling like E.T. but home doesn’t feel like home anymore
If you’re a digital nomad, you may at some point experience what I call E.T. syndrome. It’s what happens when you return home to friends...

Sophie@AMC
Feb 25, 20193 min read
 
 
 


Why You'll Never Succeed at Marketing by Delivering a SPAM Tsunami
We’ve all received them, haven’t we? The unsolicited e-mails received that promise a miraculous solution to that problem we have and for...

Sophie@AMC
Feb 18, 20194 min read
 
 
 


Spotlight on the Quirkyalone: Valentine’s Day for the Happily Single
With Valentine’s Day fast approaching there is a flurry of heart-shaped everything. A sea of pink and red awaits us and a stream of...

Sophie@AMC
Feb 10, 20193 min read
 
 
 


Why online learning is the secret ingredient
In a tough job market where there’s so much competition, we’re all trying to give ourselves the edge that may ensure that employers...

Sophie@AMC
Jan 28, 20194 min read
 
 
 


How to fight deforestation using only one tiny orangutan
We hear a lot about the impact we humans have on the environment and what it might mean for the Earth. Air, soil, water quality is all...

Sophie@AMC
Jan 21, 20194 min read
 
 
 


How to love white jeans guaranteed
With temperatures topping the high 40 degrees Celsius in Australia it’s natural that we would gravitate to wearing lighter colours to...

Sophie@AMC
Jan 14, 20192 min read
 
 
 


Blissful and beautiful: the spectacular textiles of Tahiti
Tahiti. Mo’orea. Bora Bora. What are you picturing? Are you envisioning a beautiful tropical island with palm trees, crystalline waters...

Sophie@AMC
Jan 1, 20192 min read
 
 
 


Colour challenge: How to do Pantone's Living Coral just right
Pantone's colour of the year has been announced and, drum roll please it is.... 16-546 Living Coral A lovely shade of coral that reminds...

Sophie@AMC
Dec 31, 20181 min read
 
 
 


Perspective change: showcasing diverse people and abilities matters
The world is diverse and whether you’re a child, teenager, or adult you’ll often look to the media for people like you, people you can...

Sophie@AMC
Dec 24, 20184 min read
 
 
 


How to be part of the brand tribe: members area now open
Firstly, what is a brand tribe and why would you want to be a part of it? Secondly, why be a member and what are the benefits of being a...

Sophie@AMC
Dec 17, 20182 min read
 
 
 


Summer all year round where vibrant colours and logos meet: Round 3
Wish it were summer all year round? Like bright, vibrant colours even when it's cold outside? Don't mind standing out in a crowd? At...

Sophie@AMC
Dec 10, 20181 min read
 
 
 


Summer all year round where vibrant colours and logos meet: Round 2
Wish it were summer all year round? Like bright, vibrant colours even when it's cold outside? Don't mind standing out in a crowd? At...

Sophie@AMC
Dec 3, 20181 min read
 
 
 


This is what happens when vibrant colours and logos meet
Wish it were summer all year round? Like bright, vibrant colours even when it's cold outside? Don't mind standing out in a crowd? At...

Sophie@AMC
Nov 26, 20181 min read
 
 
 


Behind the scenes: a spotlight on imagination
Have you ever wondered what goes on behind the scenes at the Atelier? Wondered how the individual elements become a whole? Wanted to see...

Sophie@AMC
Nov 19, 20182 min read
 
 
 
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