Here's a quick look I created today. I used the following products to create it: Face E.l.f. Poreless Putty Primer Chi Chi Cosmetics...

Here's a quick look I created today. I used the following products to create it: Face E.l.f. Poreless Putty Primer Chi Chi Cosmetics...

I've been looking a little closer at my skincare regimen for a while now. I was opening to trying new brands as I haven't found a...

I've been a fan of Chi Chi Cosmetics for a while now and they've fast become my favourite Aussie beauty brand. My most recent purchase...

Just recently I can across a new gel liner that I've come to really enjoy due to it's ease of application. It's by a brand called Mellow...

It's been getting cooler lately and increasingly rugging up is becoming more and more tempting. I'm all about the tropical, island, warm...

I'm a lover of makeup and discovered a brand called Mellow Cosmetics recently. They have a variety of face, lip, eye and brow products....

Having tried Ecotan's Invisible Tan and Face Tanning Water I thought I'd try other products from the brand.On of my personal skin issues...

I was looking to find a product that might help to even out my overall skin-tone and wanted to enhance the tan I had obtained over the...

I've been a fan of Chi Chi Cosmetics for a while now and have a myriad of their eye-shadow palettes. Their palettes are how I got...

We’ve previously talked about virtual influencers and the impact they might have on consumers and brands alike. In this article, we...

As part of the Atelier Marketing Collective journey we've decided to add a collection of logo apparel and accessories titled 'Got a story...

Marketing a business never gets easier. There is always something new to learn, acquire or implement. As a brand or business owner your...

In this article, we’ll be exploring how to pitch a business idea to an investor so that they will say yes to your ask. We’ll go over the...

We’ve all at some point encountered content that has gone viral or read articles related to content that is so compelling that thousands or even millions of people have shared it in a matter of days and sometimes even hours. All of these shares create a buzz around the product, service, brand or person that is featured in the content. More eyes on the product or brand necessarily have the potential to catapult consumers awareness of your brand. As a business owner you might w

A series of virtual influencers In this weeks article, we’ll be discussing influencers. It’s been a hot topic of late. Whether it be...

Have you suddenly decided to switch careers and become a clairvoyant? No, of course not. So, what do I mean when I say that brand...

In this article, we are exploring the holistic approach to the consumer experience. It’s not just metrics and cold rationality but also...

Gamification. Have you heard about it? Are you thinking along the lines of Mortal Combat, Dungeons & Dragons, Call of Duty, Grand Theft Auto or World of Warcraft for example? Are you wondering what they have to do with your business in the accommodation, retail, or safety sectors? In this article, you’ll be able to discover what gamification is, how it can foster engagement in your brand, how to implement it and how you can avoid potentially losing the trust your stakeholders

Social media. What do those words evoke for you? Do they evoke sharing memes, playing Candy Crush or watching videos of Keanu Reeves...